
Meet natalie.
Natalie von Laufenberg has worked in marketing, PR and communication within the music industry, the cultural sector and the non profit sector for the past ten years.
After successfully completing her master's degree in musicology from the University of Vienna (AT), she gained valuable experience in the music industry, working for international music company Sony Music Entertainment Germany GmbH. She has also worked as the Philharmonie Luxembourg and its Philharmonic Orchestra's press and PR officer for two consecutive seasons, during which she was able to familiarize herself with the Luxembourgish media landscape and make valuable connections.
Since then, she has led international marketing campaigns for major artists across all genres, including GIMS, Hans Zimmer, and Jean-Michel Jarre (to name a few). She has also built and maintained a large international network of professionals in the music industry and cultural sector.
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Most recently, Natalie worked as the communications and PR manager for the non-profit organization CID Fraen an Gender, a center and meeting point for feminism and gender in Luxembourg, where she built a digital communication strategy from the ground up that professionalized the organization's public appearance, all while incorporating meaningful DEI initiatives.
Natalie's multinational career allowed her to develop expertise in:​
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Campaign planning
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Content creation for print, digital media and events, including press releases, press kits, videos, social media posts, booklets, flyers, posters & programs and newsletters
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Planning and execution of lectures and workshops on different topics for children, adolescents and adults
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Event planning & management
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Recruitment, coordination and management of a team
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Planning and coordination of promotional travel and interviews
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Enhancing DEI in internal and external communications
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Copywriting in English, French and German
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Proofreading in German and French